[Evaluation] How Effective is the Combination of Your Main and Ancillary Tasks?

The combination of my ancillary CD sleeve and my music video create a genre specific representation of the band. The ideologies presented are very much inline with Dick Hebdige's ideas about subculture- the style I have used throughout is very genre specific. The referenced subcultures are the psychedelic movements of the 1960's, 1970's and 1990's and also the various decades of drug subculture. The archived drug film footage I used in my video used film from the 1960's and 1970's. I felt that I wanted to create a "freakout" section as when the band perform live they often perform a psychedelic freakout, which involves heavy use of lighting and feedback from guitar effects pedals. In my research I looked at bands such as The Brian Jonestown Massacre and My Bloody Valentine because they suit the Fly Honey Warehouse's Ideologies.

In my ancillary task I creating this feel by using a film SLR camera to shoot the images. This creates a "cheap" film grain and cheap processing look that is familiar with my research bands and genre and reminiscent of lomography style images (some examples). I edited the colours further on Photoshop and added the titling. The back cover (the image on the left) is rotated slightly to make the lamp post parallel to the frame. This in itself presents a narrative which is linked to the slightly unsettling images of the psychedelic genre.

After I shot this image I was informed by the lead singer of the band that the same location was used by Bristol based Portishead (a "trip-hop" band) in the inner sleeve of one of their albums. This adds a layer of intertextuality to the narrative. The psychedelic subculture is generally considered to be one where people are well read into bands and music generally, so I decided to use this image as a homage to (and therefore a confirmation of the ties to) this subculture. The similarities in the narratives of the two texts create an overall set of ideologies which are aligned with those presented by followers of the psychedelic genre. Overall, the effectiveness of the combination is an individualistic experience based upon the audience's experience with the ideologies of psychedelic sub-culture.